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HCP Marketing Strategies & Trends for 2022 & Beyond

HCP Marketing Strategies & Trends for 2022 & Beyond

The healthcare industry has been rapidly changing, meaning healthcare professional (HCP) marketing strategies need to follow...

Posted By BroadcastMed on 07/20/2022

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Marketing Strategy Content Marketing Reputation Telehealth Social Media Marketing Automation

How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

Targeted advertising is powerful and effective.  It relies on data about who your audience is and what they are looking...

Posted By Healthcare Success on 02/11/2022

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Advertising Third-Party Cookies Data First-Party Data Marketing Strategy Digital Strategy

Understanding Third-Party Cookies & How to Prepare for Them

Understanding Third-Party Cookies & How to Prepare for Them

Cookies are important tools in online marketing and advertising. Websites use them to save information about a user’s...

Posted By Hileman Group on 09/24/2021

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Third-Party Cookies Marketing Advertising Social Media Targeted Ads Data Privacy

Google Delays Deprecation of 3rd Party Cookies

Google Delays Deprecation of 3rd Party Cookies

Lannie Byrd, chief operating officer at MHP/Team SI, discusses the latest news from Google announcing the delay of removing...

Posted By MHP / Team SI on 08/03/2021

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Google Cookies Third-Party Cookies User Identity

Marketers, how will you prepare for a cookieless future?

Marketers, how will you prepare for a cookieless future?

Consumers spend more time than ever getting information, consuming content and making purchasing decisions online. For many...

Posted By Coffey Communications on 07/28/2021

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cookies marketing cookieless digital data browser web

Google Analytics 4: What it means to marketers

Google Analytics 4: What it means to marketers

Google Analytics has long been a go-to for marketers seeking the biggest returns on their investments. And the new Google...

Posted By Coffey Communications on 03/29/2021

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Google Analytics GA4 marketing strategy healthcare ROI

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