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SHSMD Members Discuss How to Build Public Trust and Confidence in Health Care

SHSMD Members Discuss How to Build Public Trust and Confidence in Health Care

Trust is the foundation to any relationship, and it is no different for health care providers and the communities they serve....

Posted By The Society for Health Care Strategy & Market Development (SHSMD) on 05/02/2022

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Trust Reputation Marketing Strategy Patient Engagement Crisis Communication Covid-19

Marketing Automation and the Patient Journey

Marketing Automation and the Patient Journey

A patient’s journey through the healthcare system can be filled with stress and anxiety.Finding the right diagnostic...

Posted By Hileman Group on 05/02/2022

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Marketing Automation Patient Experience Patient Retention Patient Satisfaction Personalization

4 Ways to Measure Chatbot ROI

4 Ways to Measure Chatbot ROI

There’s a lot of value to reap from personalized, flexible chatbots that learn as they converse with your consumers...

Posted By Loyal on 04/29/2022

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AI Chatbot Chat Patient Experience Patient Engagement Personalization Patient Satisfaction

Healthcare SEO: Why Search Trends and Content Accessibility Go Hand in Hand for Patient-Facing Content

Healthcare SEO: Why Search Trends and Content Accessibility Go Hand in Hand for Patient-Facing Content

Think about the last time you wanted information. Maybe it was the next day’s weather or updates on a news story that...

Posted By Lexington Writing Firm on 04/29/2022

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SEO SEO Strategy Content Accessibility Patient Experience Sensitivity Search Trends

Do Healthcare Marketers Know Enough About Disruptors?

Do Healthcare Marketers Know Enough About Disruptors?

Understanding consumer perceptions and attitudes is key to knowing how to respondA lot has been reported about what is happening...

Posted By Core Health on 04/29/2022

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Consumer Research Survey Consumer Healthcare Drivers HMPS22 Engagement

The 3 Most Common Content Management Systems for Healthcare Organizations

The 3 Most Common Content Management Systems for Healthcare Organizations

We live in a world of instant gratification that drives innovation and the adoption of new technology across healthcare....

Posted By Modea on 04/28/2022

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Healthcare CMS Drupal Sitecore Wordpress

How Health Risk Assessments Can Boost Service Line Volume

How Health Risk Assessments Can Boost Service Line Volume

As COVID-19 cases and deaths fall, healthcare consumers are restarting their prevention routines and catching up on screenings....

Posted By GLC on 04/28/2022

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Digital Marketing Marketing Strategy Health Risk Assessments HRAs Content Marketing Digital Strategy

4 Key Steps to Creating a Holistic Find Care Experience

4 Key Steps to Creating a Holistic Find Care Experience

Consumer preference for accessing care through digital channels is here to stay—with nearly 60% of consumers turning...

Posted By Kyruus on 04/27/2022

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Patient Access Digital Access Online Scheduling Patient Engagement Patient Experience Search

Where Is Coffeyville… and Why Is It a Top-Ranking City in My Google Analytics Report?

Where Is Coffeyville… and Why Is It a Top-Ranking City in My Google Analytics Report?

Here's how a small city in Kansas ended up in your Analytics report.You may have been noticing increased traffic coming...

Posted By Primacy on 04/27/2022

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Analytics Google Analytics Data Search Marketing Strategy Privacy

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