Posted By Lexington Writing Firm on 09/09/2021

Why is a Style Guide Important for Healthcare?

Why is a Style Guide Important for Healthcare?

The last thing anyone wants is another resource, another hoop to jump through to get the work done. When it comes to healthcare content, a writing style guide is an essential tool for getting the work done right — and it will make everyone’s job easier in the long run. 

Here are 3 reasons why you should use a style guide for your content. 

1. Consistency

Style guides, such as the commonly used “AP style,” promote uniformity. Their purpose is to provide ease of reading and common understanding by consistent use of terminology, punctuation, capitalization standards and more.

Eliminating inconsistencies can strengthen the patient experience, and is a simple way to bolster all of your healthcare content. 


2. Build brand trust

Referencing a writing style guide ensures that content is cohesive. Cohesion and consistency help establish a strong brand voice that resonates with your audience, over time building trust. 

Learn more about how Lexington Writing Firm creates equitable, trust-building content for healthcare. 


3. Stay up to date

You want people to view you as a trustworthy resource. Even seemingly small mistakes such as not knowing that words should be capitalized can make you appear out of touch. Choosing and sticking to a style guide can help your organization avoid these kinds of errors and keep your reputation strong.


Want more insight into creating inclusive, trust-building content? Email info@lexingtonwriting.com to learn more about our expertise.


GRACE MARTIN



The original version of this page was published at:  https://www.lexingtonwriting.com/new-blog/why-is-a-style-guide-important-for-healthcare