What you should know about these metrics and how they can affect your website.
Earlier this year, Google added Core Web Vitals to their search ranking algorithm, changing how it ranks webpages. This set of user-focused metrics is designed to measure the health of a webpage in terms of providing a seamless user experience.
Core Web Vitals metrics are made up of three components: loading speed, interactivity and visual stability. Why are Core Web Vitals important to your organization? Because in addition to original and relevant content, Google now also evaluates website performance based on how well users interact with your website.
Core Web Vitals explained
Let’s take a look at the three Core Web Vitals that will assess a website’s user experience score.
Source: https://developers.google.com/search/blog/2020/11/timing-for-page-experience
Common website features that hurt Core Web Vitals scores
There may be features on your website that are important but that have a negative impact on Core Web Vitals scores. It's important to weigh the benefits of these features against their impact on site performance.
Examples include:
How Coffey addresses Core Web Vitals
Coffey designs and builds websites following best practices for user experience. At a base level, the homepage of a website with our modules, but with no extra features, gets a score of 94 from Google’s Page Speed Insights.
Here are some of the things we're actively doing to ensure a great user experience:
We are here to help
We know this can feel like a lot to remember, but we are here to do the heavy lifting for you. Healthcare consumers expect your website to function quickly and seamlessly. We use technology and best practices to build and design your site to provide fast loading and user friendly consumer experiences. Let’s have a conversation about your website and determine where you rank against Core Web Vitals. Contact us by email or call 888.805.9101, or visit our scheduling system to select a time convenient to you for a no-commitment discussion.
The original version of this page was published at: https://www.coffeycomm.com/blog/posts/why-are-core-web-vitals-important/
Coffey Communications is a leading provider of content marketing tools for hospitals and health plans across the country. Our digital solutions include website design, SEO and social media publishing.
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