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Creating a quality magazine can help you stand out in your community and lead consumers to choose your organization for their healthcare. But where do you start? Depending on the size of your project, you may be required to submit a request for proposal (RFP). An RFP invites relevant vendors to submit a proposal to help you with your publication project.
Good RFPs lead to good proposals, and good proposals lead to strong working relationships. With a strong partnership, you get good outcomes. So be sure to put some thought into the details you’ll need to include in your RFP. These details will help you get accurate responses from vendors, so a little planning goes a long way.
Organizing your thoughts
Begin with some careful planning. Make sure you know these things:
Formatting your RFP
A thorough RFP will not only help you find the right vendor, it will also identify those who are out of your budget, cannot accommodate your project size or are unable to provide what you require. The more details you can get up front, the better you’ll be able to determine the right fit.
The structure of your publications RFP should include these critical components:
Some additional items you might ask the website vendor to include in the proposal are:
Above all, provide clear expectations and transparency whenever possible to make sure you get the information needed to evaluate vendor fitness for your project.
Need help?
When it comes to creating an RFP for a publication, we can help simplify the process. Give us a call at 888.805.9101 or email us and find out how the team at Coffey can help.
The original version of this page was published at: https://www.coffeycomm.com/blog/posts/what-to-include-in-a-publication-rfp/