Posted By Mercury Healthcare (formerly Healthgrades) on 11/05/2020

Healthgrades Named in Four Categories of Gartner “Hype Cycle for Consumer Engagement With Healthcare and Wellness, 2020”

Each year Gartner produces dozens of much-anticipated Hype Cycle and other reports that evaluate the lifecycle of technology innovations across all industries. This is the fourth year in a row that Healthgrades has been named for healthcare CRM in the Gartner “Hype Cycle for Healthcare Providers, 2020 Report.”(August 2020)* 

This year Healthgrades is also honored to be named under four categories in the August 2020 Gartner “Hype Cycle for Consumer Engagement With Healthcare and Wellness, 2020":

  • Next-Generation Call Center: “Healthcare provider CIOs should revisit the contact/call center’s role within the enterprise.” 

  • Consumer Journey in Healthcare Analytics: “Use agile analytics approaches to quickly pilot customer journey analytics for important cohorts of customers. This pilot will give business and IT leaders a sense of what is possible and will guide investments in scaling capabilities.” 

  • Patient Self-Scheduling: “Patient self-scheduling is quickly becoming a consumer expectation and an integral part of digital catchment and consumer engagement strategies.”

  • Healthcare CRM:  “The attraction, conversion, and retention capabilities of CRM have become a table stakes requirement for competitive healthcare organizations. CIOs should be actively identifying opportunities to use CRM whenever a relationship must be established.”

Each Healthgrades solution in these categories is just part of Hg Mercury, healthcare’s leading enterprise-wide intelligent engagement platform for smarter patient acquisition and retention. Fully interoperable with health systems’ tech stacks, the unified platform of data, analytics, and software accelerates growth and extends patient lifetime value while optimizing physician network utilization.

“The Hype Cycle for Consumer Engagement With Healthcare and Wellness, 2020” gives healthcare CIOs the holistic, cross-industry view of consumer engagement they need to make strategic technology decisions. Let’s dive into the categories where Healthgrades is mentioned.

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