Posted By Mercury Healthcare (formerly Healthgrades) on 09/02/2020

Don't Believe These 10 Common Myths About Healthcare Digital Marketing [Infographic]

Don't Believe These 10 Common Myths About Healthcare Digital Marketing [Infographic]

Paid search vs. organic search. Awareness campaigns vs. precision marketing. Too much vs. too little. Digital marketing is complex, especially in healthcare. Today's consumers are proactive about their health — around three-quarters start with an online search that includes patient reviews to help them find a new doctor.  

To meet healthcare consumers where they are, personalization and channel placement are key. Developing an effective omnichannel strategy can be daunting, but it doesn't have to be. Start by disavowing the myths about healthcare digital marketing explained in this infographic, then use it to defend your strategy and budget against skeptics.



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