COVID-19 has shifted everyone’s priorities, especially those of healthcare marketers. Team members’ roles have changed, top initiatives have shifted, and spending has been cut.
In this webinar, Kate Slonaker, VP of Growth Initiatives at Binary Fountain, sat down with Niklas Kubasek, SVP of Partnerships at CareDash, to analyze the priority shifts Healthcare Marketers have made in the face of the pandemic. Next, we took a deep dive into telemedicine and explored the beneficial impact it can have on your online listings. We also discussed tips on optimizing your brand and provider listings.
You can find a link to the on-demand webinar here and at the bottom of this page. Here are some of the key takeaways:
Binary Fountain surveyed over 300 healthcare marketers to determine how this health crisis has changed their daily routine and marketing priorities. Below we highlight a few of the key findings:
According to Niklas, CareDash saw a 32% increase in providers and facilities that answered yes to providing telehealth services on their CareDash profiles. In response, CareDash users were 75% more likely to book an online therapy appointment. The company also saw a 9% increase in online urgent care clicks.
Telemedicine will boost your online listings engagement if patients continue to search for it. This is likely, as both sides are finally utilizing it. Even before the pandemic, telemedicine was growing in popularity among physicians and patients.
Physician adoption doubled from 14% in 2016 to 28% in 2019 in one AMA study, signaling this pre-pandemic growth. This growth exploded with the coronavirus pandemic, with Teladoc reporting 15,000+ requests per day in mid-March. We know that telemedicine is growing in importance here at Binary Fountain. 77% of our healthcare clients offer the service. The American Telehealth Association predicts that over 50% of all healthcare services will be consumed virtually by 2030.
On the patient side, COVID-19 has spurred experimentation and acceptance of telemedicine. An April 2020 YouGov study showed that the number of people that have used telemedicine has risen 3% since November 2019, a mere five-month period. During the same time period, comfort with and trust in telemedicine also rose by 10% in both categories. At the same time, the top two concerns with telemedicine, misdiagnosis, and quality of care, both dropped 13% and 11%, respectively.
Below are a few best practices for managing online listings for telemedicine.
Organizations and facilities should start by claiming and optimizing their business and provider listings on Google My Business, Yelp, Facebook, and CareDash. You should certainly use CareDash’s new API that supports features for availability and scheduling. The site also has a bulk upload tool to update and manage provider profiles.
Individual provider profiles on CareDash can be updated directly from their account dashboard as well. In addition, we also recommend that organizations and facilities ensure individual providers have profiles on Healthgrades, WebMD, Vitals, and RateMDs.
Because of its online nature, telemedicine is a great way to encourage new reviews and recommendations. It gives you increased access to contact information you can leverage to drive reviews and testimonials. Email addresses are an opportunity to send surveys and review requests. Cell phone numbers allow you to communicate with your patients via texting tools to send out surveys and review requests.
Speakers:
To learn more about how COVID-19 has affected healthcare marketers, telemedicine and your online presence, check out the free, 30-minute webinar – now available on-demand.
For more on telemedicine and managing your online presence during and post COVID-19, you can visit our COVID-19 Resources Page.
We also suggest the following resources:
Erik Fessler
Marketing Coordinator
The original version of this page was published at: https://www.binaryfountain.com/blog/webinar-recap-covid-19-telemedicine-and-your-online-presence/
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