How to Manage Your Brand During the Coronavirus Pandemic
With the coronavirus (COVID-19) pandemic evolving hourly, it’s becoming crucial for brands to manage the online conversation around their brand. We’ve compiled resources to help you navigate the online conversation during this difficult time as well as ensure consumers can accurately locate your facilities.
We are here to help you during this time. Please feel free to reach out to us with any questions.
[Upcoming Webinar] Expert Panel: Keys to Property Marketing Through the COVID-19 Crisis
April 30 – 1 p.m. EST
Binary Fountain’s experts are joined by executives at senior housing advisory firm Bild & Co. to discuss ways you can optimize tenant communications and continue building a sales pipeline during and beyond the health crisis.
[Upcoming Webinar] COVID-19, Telemedicine and Your Online Presence
May 6 – 2 p.m. EST
Patients are embracing online care as they seek providers that offer telemedicine in their online searches. Join us as we analyze the impact of telemedicine on provider listings with our partner CareDash.
[Blog] Telemedicine Marketing: How to Manage Listings for Virtual Care
April 23, 2020
Whether your organization sees virtual care as a COVID-19 stopgap measure or a new permanent service, it’s important to ensure your telemedicine marketing is working effectively.
[Blog] Listings Management Checklist for Property Managers During COVID-19
April 20, 2020
With fewer searchers and more competition for clicks, optimizing your online listings can build the trust of hesitant consumers and differentiate your properties from the rest.
[Infographic] The Online Conversation Around COVID-19
April 17, 2020
Binary Fountain’s platform has collected more than 150,000 online mentions of healthcare brands regarding the coronavirus pandemic. In our latest infographic, we’re sharing what we learned about the COVID-19 conversation.
[Blog] Covid-19 Testing Facilities: Ways to Inform Consumers About Local Test Availability
April 9, 2020
If your healthcare organization runs COVID-19 testing facilities – and even if it doesn’t – your patients and communities rely on local information to consider their options.
[Blog] How to Add COVID-19 Announcements to Google Search
April 7, 2020
To help companies and organizations publish crucial COVID-19 information for customers and communities, the search engine has added a coronavirus-related announcement feature to Google Search.
[Webinar] COVID-19 and Healthcare Marketing: Should You Freeze, Pivot, or Push Forward?
April 2, 2020
Stewart Gandolf, CEO of integrated marketing firm Healthcare Success, joins Binary Fountain’s SVP of Marketing, Aaron Clifford, to discuss ways healthcare marketers can leverage social media and online listings to support frontline providers and engage their communities.
[Blog] Webinar Recap: COVID-19 and Healthcare Marketing: Should You Freeze, Pivot, or Push Forward?
April 2, 2020
Key takeaways from our webinar on how your healthcare marketing strategy should change in response to new business priorities and shifts in consumer behavior.
[Blog] COVID-19: Updates to Local Listings and Reviews on Google, Yelp
March 30, 2020
To help you stay up-to-date in local search, we compiled recent updates to local listings and third-party directories related to coronavirus.
[Blog] How to Add a COVID-19 Google Post to Your Google My Business Listing
March 25, 2020
Google is now making it easier for businesses to publish coronavirus-specific information on their listings by adding a COVID-19 Google Post option.
[Blog] Coronavirus and Your Listings Management Program: A 5 Item Checklist
March 17, 2020
As you optimize your listings management program during the coronavirus health crisis, here are 5 tips to ensure consumers have accurate information.
[Blog] How Healthcare Brands Can Prepare for COVID-19 Recovery
April 29, 2020
With life as a healthcare professional changing by the day – and likely permanently – prioritizing updates to your brand’s online presence is essential as we look toward the months and years ahead.
[Webinar] COVID-19: Healthcare Marketing During a Crisis and the New Normal
April 15, 2020
Reed Smith of Jarrard Inc. joins Binary Fountain’s Aaron Clifford to analyze successful crisis communication strategies and look at the future of healthcare marketing in the wake of COVID-19.
[Blog] Review Responses Have Returned to Google My Business
April 7, 2020
The ability to respond to Google reviews has returned after being suspended for more than two weeks.
[Blog] Covid-19 Communications: How Property Managers Can Connect with Tenants
April 6, 2020
To mitigate damage to your communities and business, multifamily marketers and communications teams need accurate, consistent messaging across all digital platforms.
[Blog] Survey: Local Healthcare Experts Are Most Trusted Coronavirus Information Sources
April 1, 2020
A new survey from ReviveHealth offers data on what consumers expect from health systems right now and where they’re looking for information.
[Blog] Webinar Recap: Tracking the COVID-19 Conversation Online
March 26, 2020
Binary Fountain experts break down the online conversation about coronavirus and how best to optimize your listings and review response strategy.
[Webinar] Tracking the COVID-19 Conversation Online: How Caregivers Can Respond
On-demand webinar; 20 minutes
In this webinar, we share our findings about the online conversation surrounding COVID-19 and answer questions about managing your brand reputation during this fast-moving health crisis.
[Blog] Checklist for Managing Your Online Reputation During the COVID-19 Crisis
March 20, 2020
Here are five steps you can take to manage your online reputation and inform your community during the coronavirus (COVID-19) health crisis.
[Blog] Coronavirus: What Consumers, Patients, and Caregivers are Saying Online and How Healthcare Organizations Can Respond
March 13, 2020
We offer guidance on what consumers are saying about coronavirus and how to use the Binary Fountain platform to update the public with key information.
The original version of this page was published at: https://binaryfountain.com/covid-19-how-to-manage-your-brand-during-the-coronavirus-pandemic/
Binary Fountain is the leading provider of consumer feedback management solutions designed specifically for healthcare and multifamily residential in a single cloud-based platform. Its consumer exp... Read more
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