Graphic design trends are always evolving. That's part of what makes working on creative projects so invigorating. Staying current with design isn't just a fun hobby, though. It's essential for achieving great engagement with consumers.
By keeping your healthcare website design up-to-date, you can hook consumers faster and draw them deeper into your content. Last year, we brought you our predictions of the top healthcare website design trends, and we are pleased to do it again for 2021.
Here are four website design trends to look for in 2021:
1. Messages of optimism, resilience, hope
After a year of continual change due to the pandemic, we will see content that offers messages of resilience and optimism. This reaction to a difficult year will serve to bring healthcare consumers back into hospitals and clinics and assure them of the safety of those facilities.
This messaging will be reflected through:
2. Scrolling transformations
Rather than the static screens of the past, newer functionality engages the user as the screen responds when users scroll. These responses might change the color or layout or focus on one part of the screen.
Example: https://zerocircle.in/
3. 3-D visuals
After years of mostly flat design, stylized, computer-generated 3-D objects add depth to the page.
These visuals might create the experience of being able to walk around an object and see it from all sides as if it’s in motion.
Example: https://www.behance.net/gallery/102758345/UOL-Edtech
4. Gradients
Gradients have been trending in the last several years, and the look will continue. Gradients create depth and add new energy and interest to a page. They can also be used several ways—as a background, as a color transition over a photo or to colorize type.
Source: https://www.dameronhospital.org/ (this is one of our websites)
What does it all mean?
When we design with the trends, we engage with people more effectively. As a hospital or health system, you can connect more readily with healthcare consumers on your website by using design trends that speak to your unique brand.
No designer? No problem.
If you're looking to update your healthcare website with a fresh design, we can help. Coffey's design team can create a website for you that captures the essence of your brand in a way that connects with today's modern patient. Give us a call and we'll tell you more.
The original version of this page was published at: https://www.coffeycomm.com/resources/posts/4-healthcare-website-design-trends-to-look-for-in-2021/
Coffey Communications is a leading provider of content marketing tools for hospitals and health plans across the country. Our digital solutions include website design, SEO and social media publishing.
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