“The best healthcare brand protection folks in the business.”

— Carl Baranowski Vice President & Chief Legal Officer UT Health Science Center, Tyler, Texas

Most healthcare systems struggle to understand and protect their most valuable asset – their brand.

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Failure to obtain
U.S. Gov’t registration
of marketing assets

Lack of
cross-departmental
training

Brand policies &
procedures not
always followed

Brand risk awareness
not a priority
until its too late

We should work together if...

YOU ARE:

• 

  hospital or healthcare system

• 

  urgent care clinic

• 

  physician practice

• 

  dental practice

• 

  VNA

• 

  home care agency

• 

  health care marketing agency

• 

  health + wellness products provider

YOU NEED TO:

• 

  ensure your marketing campaigns are compliant

• 

  capture + register all of your brand marketing assets

• 

  protect your marketing campaigns from competitors

• 

  follow HIPAA Marketing rules

• 

  avoid copyright infringement

• 

  get training for you and your team

• 

  draft written policies and procedures

• 

  avoid social media risks

Services

MARKETING RISK AUDIT

We’ll review your brand and marketing materials and policies and determine if you are at risk in four key brand protection and marketing compliance areas.  

CLEARANCE + COMPLIANCE

You want to remain compliant with your campaigns. We’ll help make it easier through clearance, risk mitigation, and solutions that keep you safe and protected.

BRAND ASSETS REGISTRATION

We’ll identify and register your valuable names, marketing content, and other intellectual assets with the U.S. Trademark Office and Copyright Office to help secure your competitive advantage.

EDUCATION + TRAINING

Protect and grow the value of your hospital’s brands through training and brand monetization solutions.