Digital Strategic Planning Track - Sponsored by Reason One
In this session, Charlotte Radiology, a leading North Carolina outpatient imaging provider, shares the key insights needed to boost ad engagement, reduce cost per lead, and convert leads into booked mammography appointments. Bottom of funnel lead generation results have been exciting.
Get a snapshot of the key initiatives used, including Google Paid Search, Bing, Call Analysis and a Mammography Quiz, that drove a 8% click-thru rate, a 28.5% conversion rate and more.
Presented by:
Jane Crosby
EVP, Strategy & Business Development
True North Custom
Rod Thomas
Regional Vice President
True North Custom
True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and... Read more
19999 W Country Club Dr, Aventura, FL 33180, USA
View On Larger MapFull-funnel marketing campaign considerations for primary care, telehealth and urgent care.• Bottom-of-the-funnel best practices• How to build a mid-funnel content strategy• ...read more
The typical healthcare marketing budget was lean to begin with—and COVID-19 has forced many organizations to tighten or trim costs even more. This session will help you determine ...read more
This 20-minute webinar will keep you up-to-date with the unique challenges marketing children’s hospitals present and the most effective ways to tackle them.Understanding the ...read more
When it comes to promoting healthcare services, market leaders focus on the consumer journey over individual delivery channels — and this is especially true when marketing front-line ...read more
Connect Patients to Care Faster With HIPAA-Compliant Maps
A Feature Rich Alternative to Google Maps