True North Custom  on 07/08/2021 in Conference Speaker

Drive Physician Referrals: A Multichannel Strategy

Drive Physician Referrals: A Multichannel Strategy
HMPS2021 at the JW Marriott Miami Turnberry Resort & Spa
19999 W Country Club Dr, Aventura, FL 33180, USA
10/08/2021 - 10/08/2021
10:45AM - 11:45AM

Transform Consumer Experience Track

By aligning paid search, social, and display strategies with SEO priorities and physician marketing activity, Baptist Memorial Health Care was able to drive consumer lead volume and increase physician referrals for its Cancer Center.

Examine the multichannel strategy, as well as results and ROI.


Presented by:

Jonathan Linn
System Director of Marketing, Baptist Cancer Center
Baptist Memorial Health Care (Memphis, TN)


Eric Silberman
President & Chief Executive Officer
True North Custom


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True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and... Read more


19999 W Country Club Dr, Aventura, FL 33180, USA

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