Big Data vs. Thick Data: The Road to Data-Driven Marketing

Data Strategies Track - Sponsored by Playbook for Health

When you combine the powers of quantitative and qualitative data, the possibilities are endless. Examine approaches as well as limitations. 

Learn how to apply the principles of sound market research, ethnography, and critical analysis to healthcare problem solving. Hear practical steps to achieve true data-driven marketing.

Presented by:

Dean Browell 
Chief Behavioral Officer 
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Danny Fell 
Senior Strategist 
Optum

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