A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations trying to get control over the pandemic, according to the latest consumer survey data from Jarrard Phillips Cate & Hancock. The national survey was conducted in August 2020.
The new data shows that the public remains fearful of COVID-19 and worried about safety in medical settings. At the same time, healthcare providers have a massive trust advantage with the public relative to other institutions, presenting a real opportunity to jump in front of issues ranging from vaccination to funding to telehealth, thereby educating the public and helping mitigate the pandemic at the same time.
Download the full survey report here: The Opportunity of Trust.
The original version of this page was published at: https://www.healthcarestrategy.com/blog/vaccine-fear-covid-19-national-survey/
We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.
Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t ...read more
We’ve all been there. The victim of poor usability. Digital interactions are more prevalent than ever. And consumers are quick to find other solutions when they are having a ...read more
Disconnected digital experiences are a thing of the past. AI technologies like machine learning, natural language processing, and predictive analytics allow health systems to have ...read more
The focus on customer experience in healthcare has catapulted to the forefront of strategic leadership plans. To compete in today’s market, consistency and consumer-focused strategies ...read more
Connect Patients to Care Faster With HIPAA-Compliant Maps
A Feature Rich Alternative to Google Maps