One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Technology and competitive forces have caused change to be constant and rapid. Over the past year, especially, the pandemic has prompted a wide range of changes across all industries and areas of professional practice.
So how can you keep up on the changes that impact your work to make sure you’re remaining relevant as an expert in your field and valuable to those you serve?
In addition to the typical ways of keeping up – e.g., reading trade and professional publications, blogs, attending trade show/webinars, etc., I have been fortunate to be able to call upon some unique experiences to help me stay up-to-date and informed. These include:
Attending conferences and trade shows, reading and listening to blogs, webinars, etc., are all great ways to stay up-to-date. But, I enjoy the ability to learn organically through the work I do every day and the real-world experiences and insights I gain from the professionals I’m fortunate to interact with.
How about you? How do you stay up-to-date on trends in your areas of expertise?
The original version of this page was published at: http://blog.stratcommunications.com/staying-on-top-of-trends-in-digital-marketing/
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