This healthcare case study provides insight into a healthcare marketing campaign that was focused on building a stronger brand and improving brand reputation for a health system located just outside of New York City. The creative advertising campaign helped our client, Valley Health System, get more patients by delivering market leading top-of-mind awareness and brand preference, as well as an ad recall that scored 32% higher than the closest competitor, even after being significantly outspent. Creative healthcare marketing solutions that drive results.
ANGI KRUEGER
Angi Krueger is the Vice President of Marketing at Core Health, Core Creative’s specialized healthcare marketing practice.
The original version of this page was published at: https://health.corecreative.com/insights/results-showcase-building-a-brand-to-increase-market-share/
Core Health® is Core Creative's specialized healthcare marketing practice. We help clients turn their brand into a competitive advantage, leading them through a scalable brand strategy process. Cor... Read more
5 Healthcare Landscape Shifts & How Marketers Should RespondTrends come and go in the healthcare industry. Each year, hundreds of articles are published about the next big thing ...read more
Actionable highlights from new consumer research fielded in May 2020 by Klein & Partners and The DRGRecently, our friends at Klein and Partners and The DRG published the second ...read more
Quick ideas for delivering thoughtful messages to the communityAs COVID-19 “safe at home” and “social distancing” orders begin to scale back across the U.S., ...read more
Quick ideas for navigating media in today’s marketThere’s no doubt healthcare communicators are feeling the pressure during the COVID-19 pandemic. Healthcare marketing ...read more
Connect Patients to Care Faster With HIPAA-Compliant Maps
A Feature Rich Alternative to Google Maps