YouTube has been around for 15+ years and is the undisputed king of online video content. Even before the global pandemic, YouTube was the place people went to find video content on just about any topic you can imagine. During the pandemic, watching and creating videos became a popular activity while people stayed at home and sought entertainment. YouTube also provided a platform for connecting people virtually.
For some years now, video has been the most engaging form of online and digital content. Brands have learned to use this platform (as well as other video platforms) to reach and engage with an audience. If you’re not using YouTube for marketing, here are some reasons to consider doing so.
There is an almost endless list of types of video content you can use:
Before you start creating videos for YouTube, you should understand the platform’s specs.
Some best practices to keep in mind include:
And finally, don’t forget to incorporate your YouTube offerings into your social media schedule.
Now that we’ve discussed the importance of a video content strategy and YouTube’s role in that strategy, let’s talk a bit about how to achieve success with YouTube videos.
Because of the popularity of video content, most organizations have at least some type of presence on YouTube. But how do you make your video content stand out in the crowd? Here are some tips for YouTube success.
The original version of this page was published at: https://www.greystone.net/resources/blog/greymatters/2021/06/23/making-youtube-a-part-of-your-successful-marketing-strategy
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