Discover how to nurture and advance your content marketing so you can drive visitors to your website, build brand loyalty, and have a positive impact on your organization’s bottom line.
A maturity model is a tool that helps your team create benchmarks and improve your efforts. Using a set of levels and criteria, Geonetric’s content marketing maturity model helps you identify where you’re succeeding and where you can improve.
Effective, mature content marketing requires attention to the entire content marketing process – from goal-setting and audience research, to content development and publication, to tracking and analyzing your content’s performance.
Our content marketing maturity model breaks down into seven key components:
Within each component are three levels of maturity: Beginner, intermediate, and advanced. See where you align within each content marketing component in our content marketing maturity chart.
Use the model to assess your current content marketing efforts. Ask yourself:
Use the answers you uncover to prioritize areas for growth and create a roadmap to move forward.
Find out where your content marketing efforts stand. Take our content marketing maturity quiz to discover your strengths and opportunities to improve.
If you’re ready to move your brand experience forward, reach out to Geonetric. You’ll partner with healthcare content marketing experts who can help your team create valuable connections with your target audience, driving brand recognition and engagement in new ways.
The original version of this page was published at: https://www.geonetric.com/content-marketing/evaluating-your-healthcare-content-marketing-maturity/
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