Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you.
Marketing has a lot in common with hide-and-seek — both come with a lot of anxiety about being found.
But while you “win” hide-and-seek by staying hidden, in marketing, being hard to find comes at a cost.
Your content isn’t really useful or valuable unless people can find it. So how do you get it in front of the right readers?
Read about the 4 features of findable content:
Not all findable content is searchable. But all searchable content is findable.
This means SEO isn’t the end-all-be-all of creating content that gets read, but content that ranks is much more likely to be seen.
Make sure your website content is searchable:
Related: Create content with the 4 types of SEO in mind.
Your site structure impacts how users navigate your website and how search engines crawl it.
Cluttered navigation bars and long pathways to important pages don’t only frustrate users. They make it more challenging for search engines to determine what your content is truly about.
Follow our guidelines to create an information architecture, or website structure, that’s intuitive to both users and Google:
Related: What other healthcare website mistakes should you look out for?
The more readers that share your content, the more readers that see your content.
Social sharing positively impacts SEO — and boosts visibility in general.
Create audience-centric content that readers feel compelled to share:
You need a lot of content to stay competitive in healthcare. But even your most engaged readers miss most of the content you share. Important messages often go unheard.
Use content distribution methods to bring more attention to your content and ideas.
Download a one-pager with our best tips for creating findable content.
The original version of this page was published at: https://ahamediagroup.com/blog/how-to-make-your-content-findable/
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