Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers.
Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, Facebook, Instagram, and other platforms where you’re likely running ads.
This has raised concerns that advertisers will no longer be able to measure the success of ads, optimize them and properly attribute any conversions.
Here’s what we know so far:
And, here’s what I want to stress:
Whitney Burgess
The original version of this page was published at: https://www.mhpteamsi.com/news/apple-ios14-updates-impacts-advertisers/
For more than 40 years, MHP/Team SI has worked with hospitals, colleges and universities, nonprofit organizations, Fortune 500 companies, and government agencies to build their brands, increase pub... Read more
Andrew Levenson, Director of Growth at MHP/Team SI discusses the latest data privacy update that may impact your advertising. Google has announced that Google Play will follow Apple’s ...read more
As the fallout from the coronavirus pandemic continues to be realized, telemedicine has become a critical service for many health care organizations. While it is intended to be a convenient ...read more
Whether driving sales or driving awareness, implementing an omnichannel approach to marketing gives your brand the differentiating factors to turn upper-funnel “all audiences” ...read more
According to an article by CNN, it has been found that the average person can pay attention to a screen for 47 seconds before diverting their attention. That’s less time than ...read more
Connect Patients to Care Faster With HIPAA-Compliant Maps
A Feature Rich Alternative to Google Maps