The physician directory, or find-a-doctor, is a vital part of your medical group website. When structured properly, these pages become highly visible on Google and drive organic traffic to your website. With the right content, healthcare consumers will be more likely to schedule an appointment. Organized properly, these directories can also drive specialty referrals, leading to more in-network volumes.
Knowing the most common mistakes made in physician directory listings will help you drive more traffic to your web pages and ultimately acquire more patients. Here are five common mistakes to consider, along with some information about how to avoid them.
(Download our Healthcare Marketer’s Guide to Directory Management to learn more)
Put the consumer first when developing your healthcare reputation management plan. Also, check out our Best Practices for Physician Directories.
Want physician directories that will help you get found and chosen by consumers? Check out our find-a-doctor solution today.
The original version of this page was published at: https://reputation.com/resources/blog/physician-directory-mistakes-how-to-avoid/
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