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Yext on 04/09/2024 in Conference Speaker

Google SGE 101: The 411 on Changes to Google's Search Results

Google SGE 101: The 411 on Changes to Google's Search Results
Caesars Palace Las Vegas
3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA
04/18/2024 - 04/18/2024
3:45PM - 4:45PM
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HMPS24 Strategic Issues Google Search Generative Experience SGE AI Digital Strategy Marketing Strategy

Google's Search Generative Experience (SGE), possibly the biggest change to the Search Engine Results Page, is shaking up the digital landscape. Powered by advanced AI, SGE presents comprehensive answers directly on the search results page. 


While this has the potential to reduce website traffic across all industries, it will definitely impact healthcare. Examine what it means for healthcare marketers – and how to prepare for the changes NOW!


Presented by:

Carrie Liken
Head of Industry, Healthcare 
Yext

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Yext

Yext

Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more

3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA

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